Breathing RoomFor real estate professionals
Client ToolWeek of July 20, 2026 · 1 four-phase checklist
The Listing Launch Checklist
Every step from signed listing agreement to the first-week seller update, in order, so nothing slips. It’s easy to save, copy into your CRM, or print for each new listing.
Phase 1: Pre-launch
Days 1 to 3
- Listing agreement signed and seller disclosures collected
- Pricing strategy confirmed, with comps pulled
- Professional photos and video scheduled, and the home prepped for the shoot
- Lender intro: if your seller is buying next, connect them with their lender for a pre-approval now
Phase 2: Go live
Days 4 to 7
- Listing live on the MLS with a full description and every photo
- Syndication checked on the major home search sites
- “Just Listed” social posts and stories scheduled
- Yard sign and lockbox installed
- Neighbors notified with a “coming soon” or “just listed” note
Phase 3: First weekend
Open house
- Open house scheduled, promoted, and sign-in ready
- Showing feedback process set up
- Lender flyer on hand at the open house for financing questions
Phase 4: Week 1 follow-up
Keep the seller informed
- Seller update call with a showing and traffic recap
- Price and strategy check-in if activity is light
- Follow up with every agent who showed the home
One more idea
The first showing happens online
Most buyers judge a listing on their phone before they ever book a showing, so the photos, the description and the MLS details (HOA rules, pet limits, taxes) deserve the same care as the open house. It’s worth testing every link and QR code before launch day too.
One more idea
A set update day
Picking one weekday for seller updates, and telling the seller up front, keeps the weekend calm. Each update can cover what just happened, what’s happening now and what comes next.
One more idea
Comparing offers
When offers come in, Patrick can confirm how solid each buyer’s financing is, so your seller is comparing more than the price.
A note from Patrick: I’m happy to make a co-branded financing flyer for any of your listings. Send me the address and list price.
Prepared for you by Patrick Gallagher, Founder & Mortgage Broker · Exhale Lending
(984) 208-1113 · info@exhalelending.com · exhalelending.com · 1135 Kildaire Farm Road, Suite 200, Cary, NC 27511
Exhale Lending, LLC · Company NMLS #2493601 · Patrick Gallagher NMLS #1495210 · Licensed in North Carolina, South Carolina, and Florida. Equal Housing Opportunity. Any rate or market references are general information, not offers or commitments to lend. Actual rates and terms depend on credit, down payment, loan type, and property, and are subject to underwriting approval. For real estate professionals’ use.
Exhale Lending is a mortgage brokerage firm that embodies trust, transparency, and a genuine desire to help clients achieve financial serenity. With our client-centric approach, expertise, and unwavering commitment to excellence, Exhale Lending is poised to make a meaningful impact on the journey towards homeownership for individuals and families alike.
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Exhale Lending, L.L.C.
Equal Housing Opportunity
Office Location
Cary, NC 27511